Holiday

Did you know that Nov. 11 is "The day of Pocky & Pretz"?
The Japanese snack foods company Ezaki Glico registered with the Japan Anniversary Association (yes, there is such an organization!), that Nov. 11 is their snacks celebratory day. The reason they picked Nov. 11 is that the date (1111) looks like two pairs of Pocky and Pretz sticks standing next to each other. May sound silly, but this kind of marketing -- just like Valentines day (where women buy chocolate for the men) brings chocolate companies like Glico billions in extra sales. Now, I wonder if I can register my birthday on the Anniversary calendar. I'd would call it the "Be kind to Hiroko Day", and everyone called Hiroko would receive a day off from her boss!