Did you know that September 14th is "Man's Valentine's Day"? As if White Day wasn't enough,
now we're faced with a marketing plot from the Japan Body Fashion Association. The day is
6 months after the real Valentine's Day, Feb 14, and is supposed to allow men to approach their
lovers and spouses and show how they feel. But what really burns me is that they are supposed
to give a present of "underwear" instead of chocolate.
This may be a good promotion for the underwear market, but could also be the source of sexual
harassment. What would you think if you got an underwear present from a secret admirer?
now we're faced with a marketing plot from the Japan Body Fashion Association. The day is
6 months after the real Valentine's Day, Feb 14, and is supposed to allow men to approach their
lovers and spouses and show how they feel. But what really burns me is that they are supposed
to give a present of "underwear" instead of chocolate.
This may be a good promotion for the underwear market, but could also be the source of sexual
harassment. What would you think if you got an underwear present from a secret admirer?
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