I heard the news that Converse filed for Chapter 11 protection, meaning that effectively they went bankrupt.
I remember when I was in 5th and 6th grade at school, we all joined the basketball team as part of our school activities. Everyone wanted Converse basketball shoes. But as time went by, I stopped wearing my Converse shoes and never really bought any more. Even though the brand recognition of Converse is still pretty strong, maybe we're entering an era where just brand image can't drive a business anymore. In which case, operators with strong corporate and brand management experience, like RVMC, will start moving in even more aggressively and buying up yesteryear's famous companies...
I remember when I was in 5th and 6th grade at school, we all joined the basketball team as part of our school activities. Everyone wanted Converse basketball shoes. But as time went by, I stopped wearing my Converse shoes and never really bought any more. Even though the brand recognition of Converse is still pretty strong, maybe we're entering an era where just brand image can't drive a business anymore. In which case, operators with strong corporate and brand management experience, like RVMC, will start moving in even more aggressively and buying up yesteryear's famous companies...
Comments